Rattan furniture industry become one of the leading sector in Indonesia where the biggest rattan processing center placed in Cirebon,West Java. However, there are some constraints in rattan furniture industry in Cirebon which include the increasing of competition among global manufacturers and the government policy that allowed rattan export lead to profits in the competing countries.Therefore, we need a strategy to enhance the competitiveness of rattan products in world markets.

This strategy can be obtained by analyzing the value chain. The purposes of this study are to analyze the value chain of rattan furniture products and get the appropriate competitive strategy to be implemented by each actor within value chain. The method is carried out financial analysis, SWOT analysis, Diamond Competitiveness analysis, and analysis of Critical Success Factor (CSF). Object of research are companies which are members of the Association of Indonesian Furniture (ASMINDO) Cirebon that produced single chair rattan. From the results of data processing and analysis, the strategies that can be applied in suppliers are to establish a subsidiary in the available raw materials and merged with the company.

The strategies that can be applied in the company are applying its labor costs per unit of product produced, the allocation of funds for promotion, buyers prioritize subscriptions, sharing information and innovation with the buyer, has a high flexibility in terms of quality and price, collaborate with associations and government in exhibitions, and merged with another company or with suppliers. While strategies that can be applied in buyer in this case wholeseller are to lower the price of the product, maximize promotion and maintaining good relationships with companies that already trusted.

Indonesia is the world’s largest producer of rattan. An estimated 85% of rattan raw materials around the world produced by Indonesia, the rest is generated by other countries such as Philippines, Vietnam and other Asian countries.

Rattan is a natural raw materials from environmentally friendly, as rattan living in trees. If the cane grows well meaning forest management.

Because it is processed rattan products including environmentally friendly products (green products).

Indonesia rattan furniture production has long been known in the world. This is evident with the use of wicker furniture in the Potsdam conference after World War II in 1945 by the world leader Joseph Stalin as Secretary General of the Communist Party of the Soviet Union, U.S. President Harry S. Truman and British Prime Minister Winston Churchill.

Finished rattan industry in the country began to grow and develop by leaps and bounds since performed ban exports of raw rattan in 1986 (export value of 19 million USD). Exports of finished goods Indonesian rattan products never reach a value of 370 million USD in 1995.

From 1995 to 2011 exports finished rattan products experienced a downward trend, but since the enactment of policies ban exports of raw rattan, rattan exports up in July 2012 showed a significant increase compared to 2011. This positive trend is expected to continue.

Sitting outside in the garden and having breakfast is always idealistic. It allows a person to enjoy the morning sun, breath in the fresh air and enjoy nature before the rush hour begins. To do this, it is very essential to have the right kind of garden furniture. The garden is already a beautiful place. But, the furniture adds character to it and increases its charm. There are so many varieties of garden furniture available these days. Some of the popular varieties are:

* Rattan – Rattan garden furniture is quite popular and gives the garden quite a chic appearance. These types are very durable and last longer despite the exposure to the elements. Hence, they are ideal for the outdoor setting. Rattan furniture is generally made from dried palm stems and is made famous by Indonesia.

* Wooden – Many people prefer to use wooden garden furniture. The wood generally varies from teak to hardwood. Wooden furniture needs to be treated well to stand against the elements. However, they add a lot of character to the patio or garden.

* Metal – Another material often used for patio furniture is metal. Cast iron tables and chairs never go out of vogue. They can be molded into different shapes and a huge choice is available. They last longer than wooden furniture and all they require is a yearly coat of paint to keep them looking new.

* Plastic – Though going quite out of vogue these days, mainly due to their environmental impacts, many people like to use plastic tables and chairs as outdoor furniture, as they are the most resistant to the elements and show the least wear and tear. They are also comparatively cheaper than the other models. However, they do not add any sort of character to the garden and can be used merely to satisfy the purpose of spending time there. There are many garden furniture outlets around and many of them have online stores. The customers can logon to the online stores and select from their huge collection of garden furniture sets or individual pieces.

Garden furniture can be bought either as sets of tables and chairs or swings, recliners, benches, hammocks and even sofas. Depending on the size of the garden and its richness, the furniture can be purchased. If the garden is indoors, more fabric can be used. However, for the outdoors, it is better to stick to the outdoor garden furniture that is more resistant to the rain, snow, wind and sun. It is very important to have good and comfortable conservatory furniture to enjoy the time one spends in the garden. If the garden is huge then benches can be added at intervals and a table and chair set can be added on the patio. If the garden is small, a mere hammock will do. It will still enable a person to enjoy the fresh air and maybe read a book or take a nap. It is very important that the character of the garden and the person using it be considered while choosing the character of the garden furniture.

Not every piece of furniture that you buy will serve the same purpose. While all items should have a comfortable fit, be affordable priced, and stand the test of time, rattan furniture offers you a few more features. After all, rattan furniture is easy to take care of, and it offers a stylish look that is never out of season.

Of all Indonesia furniture, rattan delivers the most benefits for the least expectations from you the consumer. But it also fits many different uses and occasions beyond usual household display and relaxation.

Here are seven pieces of rattan furniture from Indonesia, and seven settings that you may not have otherwise thought about:

Vancouver Rocking

The Vancouver Rocking chair is a rattan furniture piece with honey glazing and a wide seating area crafted from the finest wicker. It is a great choice for reading a book or rocking a child to sleep, and would look as good in a sunroom as a nursery.

Valentino Chair and Footstool

The Valentino Chair and Footstool is a striking color combination of white cushion, dark wicker, and a heavy cane base. It is a rattan furniture piece that looks perfect in a sitting room or living area, and is great for morning coffee or browsing the newspaper.

Moon Chair

The moon chair is wicker of a deep rich grain with a half-moon seating area, and a sturdy mahogany support base. This rattan furniture piece is suited just as much to the dining room as it would be an office or library.

Mercury Barstool

With a dazzling color and texture that sits high aloft four mahogany legs you can break out the Mercury Barstool in your own bar or dining room area, and impress your guests even as you offer them one of the most comfortable seats in the house. Crack open a beer and savor each taste with your friends as you enjoy one another’s company.

Lazy Chair

The Lazy Chair is a rattan furniture piece crafted from the finest water hyacinth materials and a well-dispersed coverage of rattan wood for a sturdy supporting frame. With a slanted back and full leg piece, you can kick back at the pool or nap in the sunroom with this great piece of Indonesia furniture.

Belarus Rocking Chair

Crafted from banana leaf material and possessing of a beautiful honey glaze, the Belarus Rocking Chair is right at home in front of the television or kicking back after a hard day’s work. Try it out in a living room or den.

Alabama Swivel Chair

The Alabama Swivel Chair is one of the most unique sitting experiences you will ever have with rattan furniture. Made entirely of rattan pole and an elegant honey glazing, this chair will surprise you with its equal parts comfort and style.

The choices of Indonesia furniture available are nearly countless, and will no doubt enhance the look and feel of your home to a degree you never thought possible. Just give one of these great rattan furniture pieces a turn, and you will never regret it.

What do you think if you see a nice set of furniture in a gazebo near a garden at home? You will probably come into the gazebo, sit on a chair or a sofa there, and enjoy the scene around it with a cup of tea. Surely, garden at home is a simple place to make people relax after being rushed and busy with many activities. During the leisure time in the garden, people will feel comfortable talking to each other wherever some furniture with exterior design completed the garden.

The Functions of Garden at Home

Since there is less spaces in town, it is seldom to find a new house with a large area for its garden. Unless some of the old ones, the new houses will be designed with minimized area. Consequently, the exterior designs for gardens in small houses will be minimized without loosing the styles. Furniture can become important in this case.

Actually, garden can give fresh air to the people. The green color of garden view is good for people’s eyes. People can also plant some flowers to make the garden colorful. Furthermore, many kinds of plantations which are useful for people’s lives can become parts of the garden too. Either big or small size, a house should have a garden.

Rattan Furniture Should Be Considered

People have the rights to decide whatever they want to use for their homes as long as they don’t suffer other people. There are many styles, model, and designs for furniture. People usually choose something based on the facts. The same case with furniture, people will use the one which is already well-known as good furniture during the years.

Some old houses can be seen using rattan furniture. People can count how longer the rattan furniture still have good condition since it is first used. Moreover, rattan is a kind of raw material which can meet the changes of weather. Therefore, rattan furniture can become the part of exterior designs put in the garden outside the house.

Rattan furniture can be designed according to the availability of space. If the space is small, rattan can be shaped to make furniture with small size but it still has good quality, model, and comfort in use.

Rattan garden furniture is a prestigious and stylish way creating a sanctuary right in your garden. These pieces of furniture are made from the durable vine that is rattan; this has been used by many generations to create their furniture. In fact, it is only recently that the popularity for this variety of garden furniture has heightened and with it has come all sorts of designs that utilize that best qualities of this material. The most remarkable characteristic of rattan is that durability that it guarantees you when you buy the furniture for garden, regardless of the weather conditions. That the furniture comes in a variety of PVC, resin or plastic provides, leaves you with an option with regard to the environmental conditions that you live in.

Another fantastic feature of rattan furniture is that it is easy to clean and maintain. You only need to take basic precaution to ensure that you furniture serve you fir a long time. For example if broken it is easier to get the piece of furniture repaired compared to other types of garden furniture. You do not have to invest in a conservatory to shelter your rattan garden furniture from weather elements; all you have to do is dry off the moisture more often over the wet and dry season to keep molds from tarnishing the pieces. You can also polish the furniture on your own with an old cloth and polish to leave the pieces looking shiny.

Rattan garden furniture come in a wide array of designs and colors that allow you to chose the set that best compliments your décor preferences. The colors are usually neutral and solid and will certainly give your garden, and the overall outlook of your home, a stylish and confident feel. The set usually comes as four pieces that is four seats with the centerpiece table completing the look. The pillows are easily washable and are equally easily customizable to fit your preferences. In fact, you can get extra pieces to compliment you rattan furniture from the various manufacturers at a discounted fee.

If you are looking for a contemporary look for your garden then rattan furniture is the best choice. Depending on the manufacturers and the furniture designs, the cost may generally be on the high side. However, the good news is that you can still get that contemporary look for much lower if you buy rattan garden furniture that is made from PVC whose quality is not compromised. This latter variety is much cheaper than the traditional recyclable rattan but the look is essentially the same.